The A Parents Love Foundation offers each Cause site a fully integrated merchandise shopping cart where they can promote pre-designed APL merchandise that they can sell in support of their Cause. Merchandise sales provide a direct financial benefit to each Cause. APL handles all order fulfillment and distribution, leaving the Cause administrators with only the need to promote sales to its supporters.

Ninety (90%) percent of all merchandise sales, minus the product cost, tax, shipping and a handling fee are passed on to each Cause. This means that APL retains a net of only 10% of each sales proceed.